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Dabholkar, P. London: Falmer Press. Google Scholar Udrea, O.
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Marketig, W. Mylopoulos, J. Lexicons provide a standardised dictionary of terms for use during indexing or retrieval.
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Within this research, we assume that data mining mraketing models like area under curve AUCconfusion matrix or principal components analysis are used. Lecture Notes in Computer Science.
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Zhou, X. We are proposing domain ontology as onto,ogies integral part of a global marketing system.
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That is, there were four iterations before we considered janager agreement about the subject all the answers to the proposed questions to be stable. Article Google Scholar Ozimek, J.
Beyond these three main principles anonymity — iteration — retroactionthe method's validity is first based on a rigorous selection of experts whose combined knowledge and expertise must reflect the full scope of the problem area. In: W. Journal of Service Research 9 1 : 38—
An Application Intersection Marketing Ontology.
- Communications of AIS 2: 19—51, Article
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- The issues raised in this paper both respond and contribute to calls for a DBM ontologied improvement.
- DBMO divides the DBM process into four main phases: marketing activity objectives, knowledge extraction, evaluation and business decision.
- Therefore, the purpose of this work Figure 1 is to focus on DBM as the intersection of two other disciplines knowledge-extraction techniques and marketing.